课程大纲： Curriculum

    ²        客户关系管理的基本理念

                Basic idea of customer relation management

    ²        客户关系管理应用系统分类

                Classification of customer relation management application systems

    ²        实施客户关系管理应用系统对企业的价值

                Value of application system to customer relationship management

    ²        实现客户关系管理的主要相关技术

                The main related technologies of customer relationship management

    ²        对客户关系管理认识的误区        

                Misunderstanding of customer relation management

    ²        电子化客户关系管理的优势

                Advantages of electronic customer relation management

    ²        电子化客户关系管理面临的挑战

                Challenges of electronic customer relation management

    ²        如何更好的利用电子化客户关系管理

                How to effectively use electronic customer relation management

目标学员:  Target trainees

    需要更好地了解如何建立客户忠诚度的管理人员、主管、客户服务代表以及其他人员。

    Managers, directors, customer service persons and other people who want to know how to build-up customer loyalties.