课程大纲： Curriculum

    ²        客户关系管理应用的四个基本功能模块

                Four basic function modules of customer relationship management

    ²        客户关系管理实践的主要环节

                Main process of customer relationship management

    ²        客户关系管理行动小组的成立

                Building action group of customer relation management

    ²        企业客户关系管理实施失败的原因

                Cause of the failure of customer relation management

    ²        CRM项目管理简述

                Summarization of CRM project management

    ²        CRM项目的确立

                Establishing CRM project

    ²        CRM项目的实施

                Carrying out CRM project

目标学员:  Target trainees

    需要更好地了解如何建立客户忠诚度的管理人员、主管、客户服务代表以及其他人员。

    Managers, directors, service persons and other people who want to know how to build client faithfulness.